We provide marketing support on the local, regional, and national level. As a franchisee, you’ll benefit from coordinated advertising, marketing, and incentive programs, as well as public relations efforts.

All salons contribute to a national marketing fund that is designed to create Fantastic Sams® brand awareness on a national level. 85% of that is returned to the local DMA (Designated Market Area) for media and/or local marketing support, while the remaining 15% is used to manage brand marketing and develop creative materials.

Fantastic Sams® has an annual promotional calendar that features a variety of special offers and services that can be customized at the regional and salon levels. These promotions excite guests, and help increase visits from both new and existing customers. While national marketing initiatives are communicated throughout the year, many markets coordinate their own local marketing activity for maximum flexibility. Franchisees are encouraged, but not required, to participate in system promotions.

There’s also a complete Grand Opening program and kit to get you up and running quickly in your new salon.